About

A Customized Approach

Leading a business has never been tougher. Ruthless competition, disintermediation and the ever increasing demands of stakeholders challenge you to be at the top of your game. Unlike most coaches and advisors, I have been there myself, as a senior operating executive at GE, and as the CEO of Camco.

Effective C-level coaching is a real differentiator for you and your team, and yet my observation is that leadership coaches can be inconsistent in quality and that their training and real world experience is often limited. My work is heavily influenced by two people: Jack Welch, who was CEO during my time at GE and who was, in his heart, a passionate HR leader, as well as Manfred Kets de Vries at INSEAD, who is one of the first people to think about organizations through a psychodynamic lens.

I completed two graduate degrees to prepare for this work - a masters diploma in Clinical Organizational Psychology with Manfred at INSEAD, and an MA in Counseling Psychology at Pacifica. I also associated with Knightsbridge Human Capital for five years, building their CEO Advisory Services practice.

CEO Advisory Coaching is a completely individualized service. No two assignments - or client meetings - are the same, and I can draw on experience, leadership models, assessment tools and strategic frameworks that I applied at GE, INSEAD, LEK, Pacifica and Knightsbridge. Most importantly, I am not tied to any particular model, so each assignment can be completely tailored to meet my client’s needs.

James Fleck

Founder, CEOAdvisor.ca and CEOJester.ai

James Fleck is a former public company CEO, GE executive, executive coach and senior leadership advisor who works with founders, CEOs, executive teams and boards navigating growth, transformation and complexity.

Over a career spanning North America, Europe and Asia, James has led businesses in sectors ranging from energy and advanced materials to consumer products and technology. He served as President and CEO of Camco, Canada's largest manufacturer and distributor of home appliances, and previously held senior leadership roles with GE in the United States, Europe and Asia. Earlier in his career, he worked as a strategy consultant in London with L.E.K. Consulting.

For well over a decade now James has advised founders, CEOs and executive teams on leadership effectiveness, organizational alignment, strategic decision-making and major business transformations including acquisitions, integrations, restructurings and growth initiatives. His clients range from high-growth entrepreneurial ventures to established public and private sector organizations.

In recent years, James has worked extensively with founders and senior leaders building AI-enabled businesses in Canada, the United States, Europe and Southeast Asia, including leaders involved in some of Canada's most influential AI initiatives. This experience led to the development of CEOJester.ai, an AI-supported leadership platform designed to help senior leaders improve judgment, self-awareness and decision-making through reflective practice and behavioral insight.

James also brings deep experience in the energy sector, including power generation, transmission and distribution, with exposure to conventional fuels, hydroelectric power, nuclear energy and renewable technologies. He has advised Canadian organizations expanding internationally and supported international executives and leadership teams establishing and growing operations in Canada.

His academic background includes graduate degrees in organizational psychology, counselling and business, as well as an undergraduate degree in engineering. He is a member of INSEAD's Global Coach Network.

James combines the perspective of an operating executive, board director, investor, executive coach and leadership advisor to help leaders navigate both the technical and human dimensions of organizational success.
Education and Professional Certifications

MA, Counseling and Depth Psychology
Pacifica Graduate Institute
Santa Barbara, CA

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Masters Diploma, Clinical Organizational Psychology (CCC)
INSEAD
Fontainebleau, France

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MBA
INSEAD
Fontainebleau, France

BSc, Chemical Engineering
Queen’s University
Kingston, Canada

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ICD.D Director certification
Institute of Corporate Directors/Rotman
Toronto, Canada

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George Tolomiczenko

Behavioral Science and Research Lead

George Tolomiczenko’s career spans biomedical engineering, clinical psychology, public health, and applied research at institutions including Caltech, USC, UC Irvine, and the University of Toronto.
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Most recently, he served as the founding Executive Director of Caltech’s Merkin Institute for Translational Research, where he held senior roles connecting academic researchers, clinical practitioners, and entrepreneurs to help leaders and startup teams develop innovative, market-ready solutions to healthcare challenges.

George’s training in biological engineering, clinical psychology, and public health has shaped a career focused on applying behavioral insight within complex organizational and research environments. His work supports company formation and growth rooted in interdisciplinary innovation.

At CEOJester.ai, George ensures that the interactive models we develop are grounded in rigorous behavioral science and guided by authentic respect for personal and professional integrity.

He is now helping shape the next generation of CEOJester.ai by combining behavioral science, reflective practice, and AI-enabled reasoning systems to support the development of AI-enabled senior leaders and teams.

Interested in learning how we can help you or your team?

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